Wouldn’t it be nice if people just showed up and bought your product? 88% of people do not want to talk to a salesperson until they’re ready to buy. And it can take anywhere from 5 to 27 touch points with your brand before someone decides to take the plunge.

Learn how to access the 17.5 million people that work in Multifamily without meeting face to face or travel. You will learn the #1 method for generating client leads on demand. In this session, we will build the foundation for your success, show you how good marketing repels the wrong clients as much as it attracts the ideal, and finish up with clarifying your offer so that it becomes irresistible to the marketplace.

Your competition is not who you think it is. Your competition is the attention span of your ideal client. Everything that we do here, leads to a sale. People don't want your products or information, they want what's possible. We show you how to create an emotionally engaging content strategy that leads people to take action with your brand (ex. schedule a demo, client meetings, new orders). In this session, we will walk you through a proven 4 step process to get more sales. 

Content is not enough. Thought leadership is not enough. Your prospective clients are hurting. If they weren’t, they wouldn’t need you. You know how badass your product is, we know how badass your product is, but it doesn’t matter to your marketplace unless it GETS RID OF THEIR PAIN. We will show you how to marry your solution with their pain. Agitate it. Get right up in there and poke the wound then swoop in. 

The flaw in the way most people go about trying to convert clients is that they hire a salesperson and they send them to trade shows in the hopes of getting new business. Some companies even hire agencies to work on the brand and develop thought leadership.

The problem is content is not enough and building a brand is not enough. Customers want to see the brand, they want to know the brand, and they want to trust the brand. The only way to do that is through the right messaging, personality, and having a seamless technology and marketing funnel to say the right things to the right people at the right time. That message needs to be distributed in the right way to position your offer as a solution to their pain.